Today, they are highly respected and their loyal customers still spend huge sums of money in tea shops and tea houses, usually to enjoy their company. Their loyal customers are mainly businessmen, politicians, or other wealthy individuals. Traditionally, all wealthy clients can seek the services of a geisha, as they wish, although the house needs to be recommended or introduced by an existing customer. If this is more or less the case today, some geishas have decided to dedicate part of their time to tourism by doing tea ceremonies or performing shows for show. Note that the cost of a geisha’s services is assessed according to their time and attendance. Customers also pay for all the food and drinks consumed at the meeting. The world of geisha is governed by dedication to the art, but has some very strict rules that cover some aspects of the art.